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Measure, Manage & Train!

OK, so this is a little late, but it’s still January!  Here are my thoughts and casino predictions for 2015 and the gaming industry.

2015

Last year was a catastrophic year for gaming in Atlantic City and other markets that were ravaged by intense competition and a consistently slow economy.  Years ago, I wrote about what I saw as the end of “build it and they will come.”  Well, 2014 proved that out.

So what is going to happen in 2015?

The good news is that, as I see it, the economy is flatish and that means people will soon start to feel like they can have a little fun again.  This attitude will also be supported by lower unemployment rates and people feeling better when they have a job and steady income.  Those are both great news for all casinos because when people have money, they want to spend it!

This also means that people will take a risk and hope to have a life-changing event at a casino.

The other positive news is the plunge in oil prices.  That means cheap gas!  (Or what passes for cheap gas these days.)  For those of you that have casinos a little off the beaten path, it will only cost a few extra dollars to get to your property.  This likely will translate into more visits to your property.

Unfortunately, the world is in a state of turmoil.  Oil prices could be WILDLY volatile.  All it would take is one incident any place in the world and prices could go through the roof.

What does all this mean?  It means you need to take advantage of these situations now.

Competition in 2015

In 2015, Casinos Will Need to Think Smarter to Meet Even Greater Competition and the Demands of Customers

On the other side of the coin, we see casino leadership pushing all departments to do more with less.  Thus, some people are making questionable decisions.  Cutting marketing to save money just leads to fewer guests and less revenue.  (It becomes a self-fulfilling prophecy.)  The really bad news is that we see casinos doing the same thing with training.  This leads to lower levels of service execution and that gives your competition an opportunity to acquire your guests.

Speaking of competition, 2015 will be the most competitive year in gaming history in the U.S. and around the world.  As more and more markets have gaming options, guests will require more to earn their business.  States are behind the curve and are trying to catch a falling knife by adding casinos to reduce state debt.  It’s too late.  They are cannibalizing other casinos and not expanding the player pool.

FYI – This is great for players because they can demand better customer service and more generous offers.  But that will put immense pressure on casinos to operate at a higher level!

Successful casinos in 2015 will work smarter and find ways to do more.  They will not just make across-the-board cuts.  Instead, they will identify areas that didn’t perform and reduce them while working to find new ways to do important tasks better with less cost.  (By the way – Any day now, we’ll announce a way to reduce training costs.  No, it’s not staff reductions.  It’s a learning “dis-order” that negatively affects training.)

Well, those are my amazing thoughts for 2015!

Take a moment and share your thoughts.  What do you see happening this year?

Marty

BUSINESS INQUIRIES FOR ROBINSON & ASSOCIATES, INC.:
Lydia Baird
lbaird@raresults.com

 

 

All 12 Just for You…



Bring on the FUN!

Open Your 12 Days Here

To all the people who “Paid It Forward” this week … GREAT Job!It’s great that you are thinking of others and making their day a little better. Take 5 minutes today and do something for someone just for the fun of it. If you’re like me, you’ll love the way it feels and might even find the time to do it again because it felt so GREAT.

Thank you for being a

Re-Giftmas SUPER Star!

Get all 12 Re-Giftmas ideas. If nothing else, share them with a few friends. Maybe they’ll be able to make someone’s day a little brighter.

CLICK HERE

Now that you have it SHARE IT!

SHARE the joy!

Make today special and wonderful for someone else just because you can!  It’s not difficult.  It can be something as simple as giving that stressed person in front of you a smile.
No Grinches Allowed!Click on the “12 Days of Re-Giftmas” infographic above and learn all about the Grinch

Have a wonderful time with family and friends.

Be thankful and grateful.

To an amazing 2015!

 

 

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Help the big guy out… Santa needs



Santa came and asked for a little help…

Can you help the big guy out?

Santa came to our house last night and he asked me for a little help.  He explained that with everything going on in the world these days, he needs a hand.  Not a hand out, a hand up!He said that with all the insanity going on, people have missed out on the simple things like Love and Patience.  So we decided to share some with you.  Please re-gift it.

Be a Re-Giftmas SUPER Star!

Want some ideas? Or maybe just a brief mental break?

CLICK HERE

Now that you have it SHARE IT!

Yes, we want you to share this with all the people you know!  Put it on LinkedIn, Facebook, Instagram — any place that will help spread the word and the joy!

Did you ever wonder why Santa enters everyone’s house and he is never charged with breaking and entering? 
No Grinches Allowed!Click on the “12 Days of Re-Giftmas” infographic above and learn all about the Grinch

 

Rule #1 above is your clue that these are simple, enjoyable rules.Click on the image and get all five.

Go for it and have fun, joy and maybe a few smiles  with the

“12 Days of Re-Giftmas”

 

 

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3 Re-Giftmas Secrets



Even Better Than Gratitude & Smile

What can be better than a “Thank You” and a Smile?

Adding Joy & Laughter to the mix takes re-gifting to a new level. This is a perfect time to step up your game and ask your team to deliver more each day.Set a goal today of bringing one person a little joy for no reason… just because you can.Be a Re-Giftmas SUPER Star!

I know it can be a very busy time, but we should all take a moment to make a person’s day a little better. Need some ideas or suggestions????

 CLICK HERE

Now that you have it SHARE IT!

Yes, we want you to share this with all the people you know! Put it on LinkedIn, Facebook, Instagram — any place that will help spread the word and the joy!

No Grinches Allowed!

 

Rule #1 above is your clue that these are simple, enjoyable rules.Click on the image and get all five.

Go for it and have fun, joy and maybe a few smiles  with the

“12 Days of Re-Giftmas”

 

 

FOLLOW ON FACEBOOK

FOLLOW ON TWITTER

FOLLOW ON INSTAGRAM

 

 

Be the first this Re-Giftmas



Re-Giftmas Secrets Shared

Here Are the First 3 FANTASTIC Ideas!

It’s finally here – the “12 Days of Re-Giftmas.”  This is your chance to re-gift simple things this holiday season and brighten people’s lives.You can be aRe-Giftmas Santa!

Click the image above to learn more about Re-Giftmas.  Want the Re-Giftmas infographic? It’s FREE CLICK HERE

Now that you have it SHARE IT!

Oh Yes, There Are Rules!  Check Them Out!

 

Rule #1 above is your clue that these are simple, enjoyable rules.
Click on the image and get all five.

Follow these rules and re-gifting can lead to:

Joy

Integrity

Exultation

Surprises

Going All Out

Go for it and have fun with the “12 Days of Re-Giftmas”

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Check out the infographic below for ideas on how to celebrate the “12 Days of Re-Giftmas.”  Go for it and have fun!

ideas for re-gifting

“12 Days of Re-Giftmas” Infographic Gives Re-Gifting Revelers Plenty of Ideas.

Grinch

[grinch]

noun

1.  A person or thing that spoils or dampens the pleasure of others.

2.  A person who is mean-spirited and unfriendly.

 

Don’t Be A ‘Re-Giftmas’ Grinch! 

Where’s the fun in that?  Here are some guidelines to help you avoid the pitfalls of being a Grinch during the “12 Days of Re-Giftmas.”

  • A Grinch receives a smile but doesn’t give one back.  A Grinch gets all the love others have to offer but does not return the gesture.
  • A Grinch absolutely does not believe in re-gifting the good things in life.
  • An unexpected surprise would delight just about anyone, but not a Grinch.  A Grinch is way too self-centered for that.
Re-Giftmas

Only A Grinch Wouldn’t Enjoy the “12 Days of Re-Giftmas”

  • Simple things can be re-gifted this holiday season, but a Grinch always misses the opportunity to brighten someone’s day.
  • Bliss and delight usually come with re-gifting, but not for a Grinch.  Why?  Because a Grinch doesn’t re-gift in the first place!  Here’s an unofficial Grinch quote we found:  “Help me.  I’m feeling.”  That says it all.
  • If you’re a Grinch, there’s no way you will feel the side effects of re-gifting – feeling happy, proud and even good about yourself.
  • Gifts and  presents are not the same thing.  A Grinch is more than happy to receive a present but is not about to make it a gift by turning it into a moment of joy for someone else.
  • Those who are really into the “12 Days of Re-Giftmas” are good at sharing a simple act of kindness.  But a Grinch … well, what a Grinch does should be clear by now.

OK then.  Don’t be a Re-Giftmas Grinch!  That’s one problem that’s easy to avoid this holiday season.  Let yourself go and enjoy the “12 Days of Re-Giftmas.”

Marty

BUSINESS INQUIRIES FOR ROBINSON & ASSOCIATES, INC.:
Lydia Baird
lbaird@raresults.com

New to Re-Giftmas?  Learn the 5 rules in our infographic below.  But don’t worry.  These are fun rules!

Here are the 5 rules of re-giftmas

The 5 Rules of Re-Giftmas Revealed!

 

 

 

 

 

 

 

 

 

 

 

 

Marty

BUSINESS INQUIRIES FOR ROBINSON & ASSOCIATES, INC.:
Lydia Baird
lbaird@raresults.com

 

Re-Giftmas Prelaunch Announcement

            12 Days of Re-Giftmas

           Coming Soon to You!

It’s coming soon!  “12 Days of Re-Giftmas.”  You are one of the first people to know and we trust  you WON’T KEEP IT A SECRET!  Next week, we officially launch “Re-Giftmas.”  What in the heck is that?  Watch your email and find out.

Can’t Wait?

Gotta be the first with the facts?  The secrets are right here!

But even before you click (or after), here’s a FAST FACT.  Gifts and presents are not the same thing!  Presents are given at a ceremony, party or family gathering.  Gifts, well that’s where “Re-Giftmas” comes into play.

Now Let’s Have A Laugh

Are you a re-gifting rookie?  Seinfeld had deep insight.  Yada Yada!

Now get ready and have fun with “12 Days of Re-Giftmas”!

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Everyone is familiar with “The Twelve Days of Christmas,” from the partridge in the pear tree to the five golden rings and the drummers making a racket.  You might also be familiar with the “Seinfeld” episode that made a very entertaining point about the concept of “re-gifting.”  (Want a reminder and maybe even a laugh?  WATCH THIS.)

We wondered what would happen if we combined “The Twelve Days of Christmas” and re-gifting.  I can  hear you now:  “How did you think of something like that?”  Well, the idea was recently inspired by a comment during one of our casino training sessions.  I grabbed ahold of that little gem and ran with it!

So we are sharing our own “12 Days of Re-Giftmas.”

Re-Giftmas

Our “12 Days of Re-Giftmas” Will Help People Feel Special, Happy and Valuable

The concept is straightforward and easy to do.  We want people to re-gift simple things this holiday season.  Over the next few weeks, we will send you ideas on how to do this.

Here’s a sneak peek … If a person gives you a smile, you re-gift it to a few other people.  “Re-Giftmas” is all about sharing the gifts that you receive.  Who knows, you might even be the person who starts the re-gifting process.  Maybe you buy the person behind you in line a coffee anonymously as a Secret Santa or you write a note to a few people that you love so they can read how you feel about them.

“Re-Giftmas” is all about making others feel special, happy and valuable over the next few weeks.

Please read the WARNING below before getting started.

Make our “12 Days of Re-Giftmas” special for you and your team.  Of course, our ideas are just suggestions.  Feel free to add your own creative twists and make “Re-Giftmas” your own.  Our view is simple.  It’s better to re-gift one small act of kindness than to spend all your time planning and no time re-gifting.

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There are 5 rules to the “12 Days of Re-Giftmas.”  We will share them.  Be sure to check back.

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Enjoy the season of “Re-Giftmas”!

WARNING – Everything I open or see on TV has a warning, so we thought “Re-Giftmas” should have one, too.  “Re-Giftmas” may lead to noticeable side effects, including feeling happy, proud and even good about yourself.  These unexpected results can last from moments to days.  If you find yourself suffering withdrawal pains after the 12 days have ended, you can continue “Re-Giftmas” for an additional 12 days.  If people start asking you what you are “on” or why your mood has improved, please let them know that “Re-Giftmas” is 100% organic and currently legal in all states, as well as most countries in the world.  Please call us if you see changes in yourself or others around you.

Oh, and by the way, we would love to hear your comments.  It’s easy.  Just key in your comments below.  As “Re-Giftmas rolls out over the next few weeks, don’t hesitate to come back to this post and comment again and again.

Marty

602-639-4858


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