Advocacy Helps CEOs Cut Costs
A strong degree of guest and employee advocacy at a casino can help the chief executive officer or general manager reduce costs and boost profits. Advocacy reduces costs in two critical areas. Employee advocates have no intention of quitting their jobs and that reduces costly employee turnover. Guest advocates play at their favorite casino again and again and that reduces the amount of money spent on marketing. A reduction in money spent on hiring new employees and on marketing goes directly to the bottom line.
Martin R. Baird