Casino Consultants Praise Consistently Good Casino Guest Service in Interactive Image Announced By Robinson & Associates, Inc.

Casino consultant says your casino should invest in consistency

Casino Consultants Understand the Importance of Consistency

A new interactive image that explains why consistently good casino guest service can help gaming properties survive fierce competition and position themselves for success has been announced by casino consultants at Robinson & Associates, Inc.

“Consistently stellar casino customer service can keep guests coming back to the same property to play again and again and that is critical as casinos face increasingly fierce competition all around them,” said Martin R. Baird, chief executive officer of Robinson & Associates, Inc., a casino consulting firm to the global gaming industry.  “Break that chain of consistency and customers will look elsewhere to spend their entertainment dollars.”

The ThingLink image’s interactive icons explore such topics as:

– Opportunities to impress customers with something as simple as beverage service.

– Service consistency at multiple locations owned by the same gaming company.

– The importance of effective casino customer service training for employees.

– Using technology and real-time customer feedback to improve service.

About Robinson & Associates, Inc.

Martin R. Baird is a casino consultant and chief executive officer of Robinson & Associates, Inc., and  For 20 years, Robinson & Associates has been dedicated to helping casinos improve their guest service so they can compete and generate future growth and profitability.  A Boise, Idaho-based consulting firm to the global gaming industry,  Robinson & Associates is the world leader in casino guest experience measurement, management and improvement.  Recently, it announced Simply Share, a real-time customer feedback platform that makes it fast and easy for casino customers to share their experience directly with casinos instead of posting comments online at social media sites.

For more information, visit the company’s Web site at or contact Lydia Baird, director of business development, at 208-991-2037 or lbaird(at)raresults(dot)com.  Read about a variety of topics at Martin Baird’s blog at, including casino-related articles, casino customer service training, mystery shopping tips, casino reputation measurement and improvement, service gap analysis and more.  Robinson & Associates is a member of the Casino Management Association and an associate member of the National Indian Gaming Association.

Lydia Baird