Casino Reputation in Age of Instant Communication Explored in Interactive Image Announced By Robinson & Associates, Inc.
Casino reputation can be significantly impacted by the kind of instant, global communication seen on the Internet. This topic is explored in an interactive image announced by Robinson & Associates, Inc.
“Pew Research found that the average Facebook user has 245 friends,” said Martin R. Baird, chief executive officer of Robinson & Associates, Inc., a casino consulting firm to the global gaming industry. “This means they can rant about their poor casino experience to all of those people in a few quick clicks. They also can post their venomous story on Yelp or TripAdvisor in seconds or fire off a blistering tirade on Twitter. All this quick-and-easy communication can negatively impact a casino’s reputation.”
The ThingLink image’s interactive icons explore such topics as:
– An infographic on casino reputation vs. casino marketing.
– How great customer service can polish casino reputation.
– Casino reputation and Google search rankings.
– Why a good casino reputation can’t be bought.
Martin R. Baird is a casino consultant and chief executive officer of Robinson & Associates, Inc., and CasinoCustomerService.com. For 20 years, Robinson & Associates has been dedicated to helping casinos improve their guest service so they can compete and generate future growth and profitability. A Boise, Idaho-based consulting firm to the global gaming industry, Robinson & Associates is the world leader in casino guest experience measurement, management and improvement. Recently, it announced Simply Share, a real-time customer feedback platform that makes it fast and easy for casino customers to share their experience directly with casinos instead of posting comments online at social media sites.
For more information, visit the company’s Web site at http://casinocustomerservice.com/casino_reputation.htm or contact Lydia Baird, director of business development, at 208-991-2037 or lbaird(at)raresults(dot)com. Read about a variety of topics at Martin Baird’s blog at http://casinocustomerservice.com/casino_news.htm/, including casino-related articles, casino customer service training, mystery shopping tips, casino reputation measurement and improvement, service gap analysis and more. Robinson & Associates is a member of the Casino Management Association and an associate member of the National Indian Gaming Association.
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