Create Casino Guest Advocates By Being Nice to Your Customers

Casinos that want to create more guest advocates should take the first crucial step – be nice to customers.  Be nice to your guests because they deserve to have a nice experience.  And nice is the first logical step toward turning ordinary customers into guest advocates.  I travel around the country a lot and am amazed at how often people expect me to buy their product when they weren’t nice to me in the first place.  They don’t smile, say please or say thank you.  It’s almost as though they think I’m obligated to give them my money.  That’s not the way it should be.  Be nice to your guests and reward them with simple pleasures.


Martin R. Baird
Robinson & Associates, Inc.