Creating Casino Guest Advocates

Internal Improvement May be Needed to Create Casino Guest Advocates 

Improvement is one of seven best business practices casinos should embrace as they roll out a program to turn guests into advocates.  This involves identifying areas in which a casino would benefit from making improvements that ultimately create more guest advocates.  There are a variety of ways to make these improvements reality, including coaching, consulting, training and more.  Training, for example, should be high in energy and creatively presented.  Hallmarks of great training include emphasis on accelerated learning, participant centered, small groups, bite-size lessons, fast paced, high level of activity, fun and application based, not theory.


Martin R. Baird
Robinson & Associates, Inc.