Effective Presentation Skills Benefit Casino Executives, Their Properties

Casino executives are expected to have numerous skills, but there is one that eludes many of them – they don’t have the ability to give an effective presentation.

Casino executives and senior managers shouldn’t feel bad about this.  They have lots of company.  But there are many good reasons for why they should learn how to give effective presentations.  Executives have much to gain and so do their casinos.

Following are some tips about the importance of strong presentation skills.

Buy-in for new ideas.  Executives who want their ideas taken seriously must be able to present them convincingly.  Time and again, I’ve seen casino executives have great ideas but, due to their lack of presentation skills, the ideas are discounted and never acted upon.  People are influenced more by the delivery of a presentation than they are by the actual information.

Potential for promotions for senior managers.  A study by AT&T and Stanford University shows that the top predictor of professional success and upward mobility is one’s enjoyment of and skill in making presentations.  Those who are good at delivering information to others are the ones who get noticed.  The ones who get noticed are the ones who have opportunities sent their way.  Strong presentation skills can help senior managers move up the ladder.

Overcoming one’s fear.  Facing and overcoming a fear offers a strong boost in self-confidence.  Most people fear giving a presentation more than they fear death.  If being comfortable with making presentations is the top predictor of professional success and giving presentations is the No. 1 fear, then there is an advantage to be had here.  Overcome this fear, become an effective presenter and good things will happen.

Strength in the information age.  Presentation skills are one of the most important skills to have in the age of information.  Casinos should want their executives and senior managers to do well in this area.  Public speaking development should be part of the property’s strategic business plan.

Motivated employees.  A high-quality presentation skills training program will increase employees’ motivation, self-image and confidence while also sharpening their organization, planning and communication skills.  Every casino should want to have staff members with those qualities.  It can give the casino a leg up on competitors that don’t appreciate the value of presentation development.

Cost savings.  Many casino executive meetings are a waste of time because the speaker does such a poor job of organizing the presentation and delivering it.  Time is money.  Think of how an executive’s pay breaks down hourly and how many hours are wasted in these meetings.  Imagine what could be accomplished if the presenters at the meetings captivated their audience and made convincing arguments.  Work would get done.  Money would be saved.

Martin R. Baird
Robinson & Associates, Inc.