For CFOs, Guest Advocates Boost Revenue and Drive Growth Higher
Casino guest advocacy is a proven tool that can help chief financial officers increase revenue and drive growth at their properties. For casino CFOs, revenue is a key indicator of how their property is performing. Revenue can be increased by working with other departments to create more guest advocates. The fundamental connection between advocacy and revenue is that guests who are advocates play at a casino more often than traditional customers and they tell other people to visit, too. Thus, guest advocates create repeat and new business. That is one of the most profitable ways to drive growth.
Martin R. Baird
Robinson & Associates, Inc.