Full Perspective Creates Advocates

Full Perspective Creates Advocates

To provide their guests with ever-improving customer service and create more guest advocates, casinos must have a complete understanding of the quality of their service at any given moment.

To improve their customer service and create more guest advocates, casinos must first have a 360-degree perspective of where the service is now.  Do this by augmenting your own opinion of your service with the guest’s point of view.  Know what guests think, see and feel when they’re at your property.  Go beyond comment cards by mystery shopping your guest service.  It’s the only way you’ll get the unbiased data you need.

 

Martin R. Baird
Robinson & Associates, Inc.
480-991-6420