Great Customer Service Helps Casinos Compete
Not everyone wins when they play at a casino and that’s why casinos must provide superior customer service. Providing quality service is one way they compete against other entertainment venues.
Casinos must provide service that is superior to other entertainment venues because people spend more money at casinos. Customers who spend $15 for tickets and popcorn at a movie theater only to experience dirty premises and a lousy show will be disappointed, but they will return because the expense was minimal. Chances are casino customers will spend far more than $15 and they will need an outstanding experience to make up for the money they will not be taking home. Stellar customer service and an enjoyable experience will convince guests to come back.
Martin R. Baird
Robinson & Associates, Inc.