Is Your Casino Reputation Worth $40?
It may not look like it at first, but this is a brief story about casino reputation. So keep on reading.
The other day, I received an email from eBay about an amazing offer on a computer. It really was an impressive offer and I knew my son needed a computer for school. So I clicked on the link.
Here’s the problem: the link that took me to the website had a price that was $40 higher! I did a double take and looked back at the email. Sure enough, the prices were different. I was disappointed and, after a few minutes, I also felt taken advantage of! So I replied and told eBay I didn’t appreciate them showing one price in the email and a higher price when I clicked.
After I sent my email to eBay, I was in for another shock. I didn’t get a reply. Look, we all make mistakes, but you need to be a company of your word in this world. After all, I could go to a review site and easily post comments about my unpleasant eBay experience. I could let the world know forever that eBay did this. What goes onto the Internet, stays on the Internet.
So a day later, I emailed Acer, the company that made the computer offer. They replied within 24 hours… not fast but way better than never! The email was short and said that the reduced price was only for a short time and that it had expired. That was why the price was actually higher.
I wasn’t happy with that answer because I clicked the link when I got the email, not days or weeks later! So I replied and told them I own an Acer computer but will consider other brands going forward.
Again, about 24 hours later I got an email apologizing for the problem and offering me a $40 rebate to make it right.
So the way I see it, for a puny $40 Acer won’t need an army of marketing people posting follow-ups to my review site comments explaining that I acted too slowly and missed the Acer deal. I think that’s $40 well spent!
When we look at our casino clients’ monthly casino reputation reports of all the online posts about them, many of the issues could have been corrected for well less than $40. Casinos need to see what Acer understood – a negative review is much more expensive than a $40 rebate.
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