Negative Casino Reviews Offer Opportunity to Improve

Casino reviews are easy to find on the Internet and they can be rough.  Reviews on places like Yelp, Google+ and TripAdvisor make up your casino reputation.  Guests don’t mind unloading on social media sites about their lousy gaming experiences, even if they’re being overly critical or making it up.  But some negative comments in casino reviews may be real and that can provide your property with an opportunity to identify and address service issues.  We see feedback as a valuable tool for service improvement and associate development.  Learn about what guests want by listening to them.

Casino Reviews and Casino Reputation

Casino Reviews and Casino Reputation Affect Casino Revenue

If you can see a pattern to the comments, it will allow you to address real guest issues and concerns and that is wildly valuable.  Wouldn’t you like to know that they hate waiting in line to have dinner or the way one of your hotel rooms smells?

This is actionable intelligence that you can use to improve your casino and make it better for all your guests.

Marty Baird

Lydia Baird

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