Outshine the Competition With Service
Casinos compete with other entertainment venues and must provide a superior experience to attract customers. Outstanding service contributes to that experience.
Casinos that understand they need to improve their customer service will be more successful in reaching that goal if they have a better understanding of their customers and competitors in the entertainment industry. Casinos need to understand that they cannot just talk about being in the entertainment business. They must provide a high-level experience to each and every customer that comes through their door. And that level of service must be better than the experience customers can get at any other entertainment choice.
Martin R. Baird
Robinson & Associates, Inc.