Outstanding Experience = Advocacy

Guests want to have an outstanding gaming experience.  They don’t want it to be merely good or fairly decent.  They want it to be outstanding.  They want you to do the things that make them say, “Wow!”  If you can do that, they’ll get their outstanding experience and just might become advocates for your property.  As advocates, they’ll return again and again and stay and play longer.  They’ll also tell their friends, neighbors and co-workers about your casino and, therefore, your business will grow.
Martin R. Baird
Robinson & Associates, Inc.