Recognizing Guests On the Casino Floor Can Help Create Advocates

Acknowledging guests’ presence on the casino floor is a simple recognition technique that can please players so much they become advocates for the property.  They may not want their name yelled out across the casino floor and they may not want casino employees to say hello in the grocery store, but guests do want to be recognized at the property.  This makes them feel important and special.  A nod of the head could be just the thing for one guest.  For another, it could be remembering their name.  Recognizing guests is one of those simple things that is greatly appreciated.

Martin R. Baird
Robinson & Associates, Inc.