Reduce Employee Turnover By Measuring Employee Advocacy

Increasing the number of employee advocates at a casino can help reduce employee turnover, but satisfaction surveys do not measure the level of advocacy at a casino because they don’t address risk.  Casinos that are knee deep in employee satisfaction surveys are wasting their time, energy and money.  Credible research has proven that satisfaction is fickle and that such surveys are only a snapshot in time.  An employee can be satisfied one moment and dissatisfied five minutes later.  Casinos must measure employee advocacy by asking questions that determine if employees would risk their personal reputation for the casino.  The more employee advocates a casino has, the lower its turnover will be.

Martin R. Baird
Robinson & Associates, Inc.