Stellar Casino Guest Service Can Result in Longer Visits By Guests

If casinos want guests to stay and play longer, they should offer outstanding service to give them a reason to do just that.  Good service results in longer and more frequent casino visits.  The length and frequency of these visits are directly proportional to revenue.  Longer and more frequent visits translate into more gratuities for employees.  Staff members can earn as much as 20 percent more in tips.  The collateral benefit of improved gratuities is improved morale and employee retention as well as lower employee turnover.  Casino management that rewards its employees for excellence achieved on a daily basis will realize fiscal benefits quickly.

Martin R. Baird
Robinson & Associates, Inc.