Three Casino Reputation and Review Mistakes Gaming Properties Make Are Outlined in Interactive Image from Robinson & Associates

Many gaming properties may not be as good as they think they are when it comes to managing their casino reputation.  A new interactive image from Robinson & Associates, Inc., outlines three common mistakes casinos make when it comes to controlling online reviews and reputation.

Casinos are making mistakes with their reputation management

Casino reputation is greatly affected by casino reviews that must be controlled.

“It’s a new world out there when it comes to keeping on top of online casino reviews and managing a casino’s reputation on the Web,” said Martin R. Baird, chief executive officer of Robinson & Associates, Inc., a casino consulting firm to the global gaming industry.  “This is new territory for casinos and many of them are making costly mistakes.”

The ThingLink image’s interactive icons explore these pitfalls that some casinos fall into:

– “Our agency takes care of that.”

– “We already track reviews.”

– “We use iPads.”

About Robinson & Associates, Inc.

Martin R. Baird is a casino consultant and chief executive officer of Robinson & Associates, Inc., and  For 20 years, Robinson & Associates has been dedicated to helping casinos improve their guest service so they can compete and generate future growth and profitability.  A Boise, Idaho-based consulting firm to the global gaming industry,  Robinson & Associates is the world leader in casino guest experience measurement, management and improvement.  Recently, it announced Simply Share, a real-time customer feedback platform that makes it fast and easy for casino customers to share their experience directly with casinos instead of posting comments online at social media sites.

For more information, visit the company’s Web site at or contact Lydia Baird, director of business development, at 208-991-2037 or  Read about a variety of topics at Martin Baird’s blog at, including casino-related articles, casino customer service training, mystery shopping tips, casino reputation measurement and improvement, service gap analysis and more.  Robinson & Associates is a member of the Casino Management Association and an associate member of the National Indian Gaming Association.

Lydia Baird