Tie Internal Improvement Program to Business Results to Measure ROI

Research by McBassi and Company has found that a common mistake companies make when trying to determine return on investment from a specific program is that the program is not directly tied to business results.  The same applies to casinos trying to measure the ROI of an internal improvement program.  It is vital to clearly identify the expected business results before the process even begins.  To affect future growth, it is important to have data, information and insights that are actionable.  Business results give the casino a measurable benefit that can be applied to the traditional ROI equation, thus generating an ROI percentage.
To help casinos understand and deal with this issue, we have published a white paper on casino return on investment.  Those interested in obtaining a copy of the white paper should e-mail Lydia Baird, Robinson & Associates’ director of business development, at lbaird@casinocustomerservice.com or call her at 206-774-8856.

Martin R. Baird
Robinson & Associates, Inc.